Tutors: Invest in Yourself.

Recently, I read a blog written by promient communication consultant, Mark Jeffries, in which he commented on why businesses are not spending wildly in this fragile economy. Actually, he wrote that businesses are spending money by investing in themselves. Many businesses are focused on adding value to their product(s) and/or services.

“Why is this approach so smart?”, Mark asks, and then he queries, “What are you worth?”

Reminding us all, Mark answers…

 ”Never forget that people buy people – and every time that you explain the benefit of your offering, the value of your products or the brilliance of your service – people are really choosing whether they buy YOU or not.”

 ”There is no greater way to invest in yourself than to stop focusing on what you want to sell and really concentrate on what you know your customers, your colleagues and your bosses want to buy.”

This seems true for Tutoring Match as we extol our tutoring benefits to parents and tutors as well as invest in what our company can offer others. And this seems especially apropos of tutors who might market themselves differently if thought about what parents and students are looking for when they look for a tutor.

So I ask you to consider how you have invested in yourself – your profile, your image, your brand, your credibility, your knowledge, your stories, your value for providing a tutoring service.


Comments are closed.